5 Reasons Why Use Social Media Advertising Instead Of SEO

One regular question on online forums is; why use Social Media Advertising instead of SEO? When it comes to marketing your business, you should keep in mind that social media and SEO offer you distinct and similar benefits. However, many branding teams don’t have the capability to be active in several mediums in an effective way. With limited resources, budget and time, any organization needs to be selective in its marketing ways.

What you should realize is that the best way to choose the right way of advertising depends on areas where your audience is active where you need support. In this informative post, we’ll look at reasons to use social media in advertising as compared to SEO.

Why Use Social Media Advertising Instead Of SEO

Nowadays, many organizations have built their customer base through social media platforms such as Facebook, Instagram, YouTube and other networks. However, you should realize that this approach may not work for you since social media is only effective when you invest in many platforms when carrying out your marketing efforts. Below we look at 5 benefits of social media advertising.

1. Enables You to Share Content in Several Ways
   One benefit of using social media in advertising is it enables you to share content in several ways. For instance, you can share informative content along with pictures, which readers can share with others. That means its more flexible and ensures you stand out from your competitors.
2. Gives the Ability to Communicate Directly With Your Audience
   Another advantage of social media is it enables you to communicate directly with your audience, which means you will know what your customers want. The result is you come up with products or services that meet their needs.
   Author’s Note: If you want to be found by more readers and get more website traffic, try out LinkCollider. It is primarily a site that helps you get followers and likes for your social media sites but it can also bring traffic to your site and help with your SEO strategy.
3. Content Is Shared Immediately With the Audience
   Social media works best in the long-term. However, you benefit a lot since your content will be shared immediately with the public. That means your company’s visibility will increase.
4. You Don’t Require a Budget
   When sharing your content on social media, you don’t require a budget. On the other hand, you will need resources to boost, distribute and create the best content. That will enable you to reach a broader audience.
5. Social Media Has Several Platforms
   It’s important to know that social media consists of several platforms. That means by investing in them, you will be able to reach millions of users. The result is that you will gain more returns.

The Cons of SEO

• When competing using competitive keywords, you may find it hard to rank higher. That means you may need to spend part of your SEO budget to pay for PPC.
• When competing using competitive keywords, you may find it hard to rank higher. That means you may need to spend part of your SEO budget to pay for PPC.
• It’s risky to depend on search engines since you don’t have control over the algorithm changes or penalties. Remember these issues can reduce your traffic significantly.

Summary

The above informative article on why use Social Media Advertising instead of SEO should make it easier for to you arrive at the best decision. Remember what you need is the best results for your efforts, which means you should consider using social media for the best outcome.